RFD Social: Atlanta’s Historic Tower Speakeasy with Skyline Views

A Speakeasy-Style Bar & Event Space in the Iconic Ponce City Market Tower

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A cozy lounge with a pool table, a bookcase filled with books, a shuffleboard table, bar stools, and comfortable armchairs in a modern industrial-style space with exposed ceilings and large windows.
A low-angle view of a tall brick building with a sign that reads 'Sears RoeBuck and Co.' at the entrance, and a clear sky overhead.

Intensely amusing, but probably harmless.

High above Atlanta’s bustling BeltLine, hidden within the historic tower of Ponce City Market, awaits RFD Social, a destination equal parts speakeasy, parlor, and rooftop hideaway. Inspired by the tower’s storied past and the golden age of radio, this multi-level venue reimagines vintage glamour for the modern socialite.

Here, cocktails are poured with precision, laughter echoes over parlor games, and gatherings unfold with a sense of discovery at every turn. From the intimate glow of The Parlour to the grandeur of The Roebuck Room, and the secretive allure of our twelfth-floor Surprise Space, RFD Social offers a stage for evenings that blur the line between refined and mischievous.

Step inside and indulge in an atmosphere that’s both timeless and unexpected, because some of the best nights are intensely amusing, but probably harmless.

An illustration of a ringing dinner bell with the words 'Dinner Bell R.F.D.' written on it. Below the bell, it says 'Sit Down and Tune In'.

History & Inspiration

RFD Social gets its name from “Dinner Bell R.F.D.” which was short for “Dinner Bell Radio Farmers’ Democracy”, a radio show hosted by the Sears Agricultural Foundation in the late 1920s and broadcast out of the Atlanta Sears tower.

Occupying the iconic tower of Ponce City Market, RFD Social has a total of over 16,000 square feet. This scenic venue houses a large meeting space, 2 conference rooms, a catering kitchen, and a bar with vintage parlour games.

Venue Highlights

A lively indoor dining area with open restaurant entrances and people dining, with words on the upper parts stating 'RF,' 'F,' 'D,' 'SOCIAL,' and phrases underneath reading 'INTENSELY,' 'AMUSING, BUT,' 'PROBABLY,' and 'HARMLESS.'

Sip, Play & Revel in 1920s Glamour

The Parlour (10th Floor)

Step into an opulent 1920s-inspired lounge where chandeliers glow above plush leather banquettes and polished bistro tables. Antique radios and vintage games, like shuffleboard and bumper pool, set the stage for evenings that blend sophisticated leisure with playful indulgence. With seating for up to 77, The Parlour is the perfect hideaway for cocktails, conversation, and a touch of old-world glamour.

Public Hours:

Weekdays at 3:00pm
Saturday and Sunday: 11:00am

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An Elevated Stage for Unforgettable Affairs

The Roebuck Room (11th Floor)

Elevate your gathering in nearly 4,000 square feet of refined event space. The Roebuck Room offers the versatility of intimate conference settings or grand receptions, framed by elegant design details that nod to the tower’s storied past. Whether hosting a private dinner, wedding celebration, or corporate soirée, the room transforms into a stage for unforgettable moments.

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Atlanta’s Best-Kept Rooftop Secret

12 Cocktail Bar (12th Floor)

Perched at the very top of the tower, 12 Cocktail Bar is more than a speakeasy, it’s a curated cocktail sanctuary. With skyline views, award-winning bartenders, and a menu of rare spirits and handcrafted drinks, every sip here is an event in itself. Reservations (or a hopeful walk‑in) unlock entry into this exclusive world, where mood lighting and soft conversation set the tone until late into the night. Hosts in the NE Lower Level elevator lobby guide guests through a curated entry, because good things are worth the journey.

Hours:

Monday - Wednesday: 5:00pm - 10:00pm
Thursday: 5:00pm - 11:00pm
Friday & Saturday: 5:00pm - 12:00am
Sunday: Closed

MORE INFO
RESERVATIONS
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Education on the Rocks

Cocktail Classes at 12: A Masterclass in MIxing

Step behind the bar and discover the secrets of world-class mixology in an intimate, hands-on setting. Guided by our award-winning beverage team, you’ll learn the art of crafting bespoke cocktails, whether it’s the perfect stirred classic, a shaken crowd-pleaser, or something entirely your own.

Held every other Friday evening (with private sessions available upon request), our cocktail classes blend education with indulgence. Each guest is encouraged to share their preferred spirits and flavors, while our bartenders tailor the experience to your taste. Along the way, you’ll pick up pro tips, barroom tricks, and maybe a story or two worthy of a speakeasy.

Small bites, skyline views, and plenty of laughter make this a night you’ll remember long after the final garnish. No notebooks required, just curiosity, a love for fine spirits, and maybe a little mischief.

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The entrance to a venue with a neon sign displaying a stylized letter 'R' and the word 'INENSELY' beneath it, with an exit sign glowing green inside.
Close-up of a building's entrance with a large letter 'F' and the words 'AMUSING, BUT' displayed on the facade.
The entrance to a venue or establishment with a neon sign displaying a large letter 'D' above the word 'PROBABLY' in capital letters. Inside, people are gathered, likely socializing or dining.
Sign with the words 'Social' and 'Harmless' above an entrance to a venue or establishment.
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